Case studies
Client results
Thirteen client stories across retail, ecommerce, wellness and sports entertainment, from rebuilding a Google Ads account to building an email program that sells.
Haynes Furniture · Google Ads
Haynes Furniture grew Google Ads revenue 6.8× in five months
We audited the account, connected in-store sales to Google Ads, and rebuilt every campaign across 12 stores and two brands.
Feb vs Jul 2026
6.8×
monthly conversion value, $1.55M → $10.6M
2×
return on ad spend, 21.6× → 43.1×
Jerome’s Furniture · Google Ads
Jerome’s Furniture grew search revenue 220% and doubled online sales
Jerome’s had switched off its Google search campaigns and was leaning on Performance Max alone.
Results
+220%
revenue from Google search
530%
return on ad spend up from 415%
The Dump Furniture · OfferUp Marketplace
The Dump put its showroom floor online and sold 121 items in its first two months
We photographed every product in six stores and listed it on OfferUp with keyword-optimized titles and descriptions, a first for a major furniture retailer.
First 2 months live
1,808
products photographed and listed
26,244
listing views
The Dump · Google Ads
The Dump cut weekly ad spend 68% and still drove 46x return
The Dump runs furniture outlet stores in seven markets, and most sales happen in a showroom.
Results
46.0x
return on ad spend up from 26.0x
$26.51
ad cost per store visit down from $42.78
The Dump · Google Ads
Atlanta cut weekly spend 60% and raised its return to 49x
When The Dump’s Atlanta store went into the weekly scorecard, non-branded search was spending heavily on shoppers who searched for competitors and rarely came in.
Results
−60%
Atlanta weekly ad spend
49.4x
return on ad spend up from 43.9x
Haynes + The Dump · Branded search
Branded search returned 26x for Haynes Furniture in one week
People who search for your store by name are your warmest shoppers, and competitors bid on them too.
Results
26.42x
Haynes branded search return on ad spend
$6.34
Haynes cost per conversion
Earthing · Email automation
Earthing went from $18K to $63K a month in email revenue
Four automated flows, a spin-the-wheel sign-up offer and a steady campaign calendar for a brand that had been sending one email every two weeks.
Since January 2025
3.5×
monthly email revenue, $18K → $63K
42.5K
subscribers, up from about 16,500
Rujo Boots · Ecommerce growth
Rujo Boots grew February net sales 50% while returns fell from 28% to 5%
Rujo Boots makes premium Western boots and sells them direct online.
Results
+50.4%
net sales vs last year $370,472
4.7%
return rate down from 28.2%
Rujo Boots · Email and SMS offers
Short, targeted offers beat forecast by up to 539% for Rujo Boots
Long sitewide sales train shoppers to wait for a discount.
Results
$17,893
one-day sale of a single boot 539% over forecast
+271%
over forecast for an SMS-only flash sale
KUHL Sleep · Instagram launch
KUHL Sleep’s Instagram launch earned 1.3M impressions in four months
Jerome’s Furniture created KUHL Sleep as a cooling mattress-in-a-box brand.
Results
1,306,563
impressions
+4,019
net new followers, zero lost
Jerome’s Furniture · Sweepstakes
A ballpark sweepstakes collected 40,864 entries for Jerome’s
Jerome’s Furniture put its recliners in the stands at Petco Park and Angel Stadium and gave fans the chance to watch a game from them.
Results
40,864
sweepstakes entries
40,223
unique email addresses
CTG Series · Social media
Celebrity posts for one charity game earned 402,395 likes
Change The Game Sports Series brings athletes and celebrities together for charity events.
Results
82
in-feed posts by talent, brands and partners
402,395
likes on in-feed posts
CTG Series · Social media
38 celebrity and brand accounts posted 192 stories for one golf event
For the CTG Shootout, a celebrity golf event from Change The Game Sports Series, the goal was the same as every CTG event: get the talent and partners talking.
Results
192
story posts from 38 accounts
15.4M
combined followers of the accounts that posted