The Dump put its showroom floor online and sold 121 items in its first two months
The Dump doesn’t run a conventional inventory system, so its website showed only about 5% of what was on its showroom floors. Woods Marketing photographed every product in six stores and listed 1,808 items on OfferUp with keyword-optimized titles and descriptions. In the first two months live, they drew 26,244 views and sold 121 items worth an estimated $82.1K.
434 saves
$82,159 in sales at a $679 average order
Results from the first two months live, per OfferUp’s Partner Performance Report for July–August 2026 (one reporting month per store). Sales value is units sold times each store’s average order value. Return is $82,159 in sales divided by two months of OfferUp’s subscription at $750 per store per month for 6 stores ($4,500 a month, $9,000 in all).
An OfferUp listing turned into a viral TikTok
@morganzuhmakes, a creator with 613.7K followers who shares local DIY projects and hacks around Tempe, Phoenix and Scottsdale, discovered The Dump through its OfferUp listings and made a video about it. The video went viral, carrying The Dump’s name to an audience far beyond local marketplace shoppers. Watch the video
- Creator followers
- 613.7K
- Likes
- 2,442
- Shares
- 258
- Comments
- 13
@morganzuhmakes613.7K followers · DIY and local hacks around Tempe, Phoenix and Scottsdale
- Dilly B.I miss the dump. It was such a great place.
- Dino.Rarw.MamiI Love That Couch 😍
- Justin Because 🇨🇦When we built our house in Arizona we bought som nice furniture there. Sold our house in 2018 and the buyers wanted my dining table and stools (countertop height). I was sad to leave those.
- nissyaoh wowwww 😳❤️❤️
- Ino Joson🥰🥰🥰
Great inventory that shoppers couldn’t see
The Dump sells brand-new designer furniture at deep discounts, but it doesn’t run a conventional inventory system the way other furniture retailers do. Its website showed only about 5% of what was on the showroom floors.
The floor changes every week as overstock arrives and one-of-a-kind pieces sell, and every store is different. Shoppers couldn’t know what a location had until they walked in.
Bring the showroom to the marketplace, one store at a time
Put the inventory where local shoppers already look
Instead of forcing a fast-changing floor onto the website, we gave each store its own marketplace account showing that location’s real, current inventory. Local furniture buyers already browse marketplaces for discounted pieces, so the listings meet them there and they message the store directly.
Came on-site and photographed every piece
We visited each showroom and shot the inventory on the floor, roughly 300 items per location under The Dump’s OfferUp Elite Partner posting package.
Wrote keyword-optimized listings
Each product got a title and description written around the words shoppers actually search, so listings show up for the furniture people are looking for, not just for people who already know The Dump.
Went live store by store
Tempe was the first store to go live, and Dallas followed in July. Atlanta, Deerfield, Houston and Lombard launched in August, for 1,808 listings across six stores.
Trained the team and handed it off
Store managers keep listings current by adding new overstock and removing what sells, and the service team answers buyer messages and turns them into visits and sales. The Dump owns the accounts, the photos and the audience.
The first major furniture retailer to list its showroom this way
We asked OfferUp whether any chain-wide furniture competitors were doing the same. Its partner rep said the business program is used by small groups, not national chains, and that The Dump has a unique concept.
You are cornering this concept for the furniture space : )
What shoppers see on OfferUp
Each store runs its own verified business profile. This is Tempe, the first store to go live.
Every live store sold, and the first store to launch sold the most
Items sold
Units sold through OfferUp in each store’s reporting month
Listing views
Total views on each store’s listings
| Store | Month | Listed | Views | Saves | Sold | Sell-through | Avg order |
|---|---|---|---|---|---|---|---|
| Tempe | Jul | 303 | 9,659 | 188 | 42 | 13.9% | $603 |
| Dallas | Jul | 309 | 4,259 | 70 | 31 | 10.0% | $820 |
| Houston | Aug | 301 | 4,743 | 64 | 18 | 6.0% | $400 |
| Atlanta | Aug | 299 | 5,261 | 63 | 14 | 4.7% | $997 |
| Deerfield | Aug | 298 | 1,091 | 19 | 9 | 3.0% | $910 |
| Lombard | Aug | 298 | 1,231 | 30 | 7 | 2.3% | $293 |
| Total | 1,808 | 26,244 | 434 | 121 | 6.7% | $679 |
Sell-through is items sold divided by items listed. The total average order is weighted by units sold.
What we learned, and what came next
The longest-running store sold the most
Tempe went live first and sold 42 items, about a third of all units, at a 13.9% sell-through, the highest of any store. It also drew 9,659 views, the most in the network.
Follow-through beats speed
Reply speed didn’t predict sales. Lombard answered fastest yet closed 7, while Dallas closed 31. Houston had 56 engagements but closed only 18, the clearest place to improve.
Complete, and still growing
The rollout is complete. The channel continues to show aggressive growth and has made far more shoppers aware of The Dump.
Source: OfferUp Partner Performance Report prepared for The Dump Furniture, July–August 2026, the channel’s first two months live. Each store’s figures cover one reporting month (Tempe and Dallas, July 2026; Atlanta, Deerfield, Houston and Lombard, August 2026). Tempe’s units sold use the store’s confirmed count of 42. Engagement close rate uses the 274 engagements in the report’s store breakdown. Estimated sales value is the sum of each store’s units sold times its reported average order value.
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