38 celebrity and brand accounts posted 192 stories for one golf event
For the CTG Shootout, a celebrity golf event from Change The Game Sports Series, the goal was the same as every CTG event: get the talent and partners talking. Woods Marketing matched story posts, tagged reposts and Reels back to the event, account by account, so CTG could show sponsors exactly what it earned.
38 accounts
the accounts that posted
From the CTG Shootout story report and Reels report. Follower totals count only accounts that actually posted a story.
Turn a day on the course into a week of content
Golf gives talent hours of downtime between shots, which makes it ideal for stories. After the event, every story, tagged repost and Reel was logged with its account and audience size, and the totals became proof for the next round of sponsor pitches.
The biggest posters included Liane V, Don Benjamin, Barbie Blank, Uninterrupted, Karen Civil and Travis Mathew, with brand partners Callaway Golf and Topgolf in the tag set.
Stories for reach, Reels for replay
Most active posting accounts
Largest posting audiences
Reel plays
Event Reels earned 200,362 plays, 6,226 likes, 389 comments and 158 shares.
Top Reel plays
The best Reel earned 33,037 plays and 1,000 likes.
In-feed likes
In-feed posts added 10,892 likes and 311 comments, led by a post with 4,324 likes.
Who was tagged
Liane V, Don Benjamin, Reggie Bush, Terrell Owens, Barbie Blank, Brittney Elena, Jenna Brandy, and Karen Civil, plus brands Travis Mathew, Callaway Golf, Topgolf, GQ Sports, Uninterrupted and Ballplayers.
Count what posted, not what could have
Report real posts
The full tag list reached 37.4M followers, but some of the biggest names never posted. Sponsors trust a report built only on accounts that actually shared.
Stories carry the day
Golf’s pace suits stories. 192 story posts kept the event visible all day, while Reels kept earning plays afterward.
Brief the top accounts early
A few accounts drove most of the audience. Locking in their posting plan before the event is where the reach is won.
Source: CTGShootout story report, Reels report and in-feed report (July 2023). The 15.4M follower figure sums the 38 accounts with at least one story post; the report’s 37.4M total includes 19 tagged accounts that did not post. Estimated reach based on an assumed engagement rate is not used.
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