Case study · Google Ads · Retail furniture
Haynes Furniture grew Google Ads revenue 6.8× in five months
Haynes Furniture was only running branded search to protect its name on Google. Woods Marketing audited the account, connected in-store sales to Google Ads, and rebuilt every campaign. Monthly conversion value went from $1.55M to $10.6M, and every ad dollar now returns twice what it did.
Client Haynes Furniture & The Dump · Footprint 2 brands, 12 stores · Channels Google Search, Performance Max · Compared Feb 2026 vs Jul 2026
The results
6.8×
monthly conversion value
$1.55M → $10.6M
2×
return on ad spend
21.6× → 43.1×
+457%
search impression share
12
stores across two brands, one account strategy
Spend rose 3.4× while conversion value rose 6.8×, so growth came from efficiency, not just a bigger budget. Figures are Google Ads account totals for February and July 2026, including in-store purchases matched back to ads.
Before and after
One month before the rebuild, one month after
Conversion value
Revenue attributed to Google Ads, online and in store
Ad spend
Monthly Google Ads cost
Return on ad spend
Conversion value divided by cost
Search impression share
Indexed to February = 100
The starting point
A strong local brand, barely using digital
Haynes Furniture and its sister brand The Dump sell from 12 stores, and most purchases happen in person. Their Google Ads account ran only branded search campaigns, which kept competitors off the company’s own name but did little to reach shoppers who hadn’t already decided on Haynes.
Because store sales never reported back to Google, the account couldn’t see most of the revenue its ads were driving. Bidding and budget decisions were being made on a fraction of the real picture.
What we did
Audit, measure, rebuild, then manage week by week
01
Full account audit
We reviewed every campaign, keyword and setting to find where the budget was underused and where demand was going uncaptured.
02
Connected in-store sales to Google Ads
We set up a feed of in-store purchase data that sends each sale back to Google and matches the customer to their sales order. Store visits that started with a Google ad now count toward the campaign that drove them, so bidding optimizes toward real revenue.
03
Rebuilt the campaigns and strategy
We restructured search into four campaign types by shopper intent and launched Performance Max in every Haynes and The Dump market.
04
Built a reporting dashboard
A clear results dashboard gave the marketing team one view of performance, so each week’s adjustments were based on what was actually working.
The new campaign structure
Every search intent gets its own campaign
Defend
Branded search
Any search that includes Haynes or The Dump.
Grow
Non-branded search
Product searches without the company name, such as bedroom furniture.
Conquest
Competitor search
Searches that include the names of competing furniture retailers.
Drive visits
Near me search
Product searches with a location term, such as dining tables near me.
Reach
Performance Max in every market
Campaigns in all Haynes and The Dump markets that reach shoppers across Search, YouTube, Display, Gmail and Maps wherever they are in the Google ecosystem.
In their words
What the Haynes leadership team says
Noah led our entire digital transformation. As a company we were very light users of digital media. Noah developed a strategy, oversaw the creative, and execution. Within 6 months, digital had become the highest percent of our overall media mix resulting in double digit sales increases.
Noah is incredibly strategic, understands the digital retail/wholesale industry, and creates results. His communication and follow up are the best I’ve experienced from a consultant and achieved every result and deadline.
Brian Woods, CEO, Haynes Furniture
Noah did an excellent job managing our Google Search and Performance Max campaigns across two brands and 12 stores. We saw tremendous growth while working with him, and he made the complexity of Google Ads much easier to navigate.
The dashboard he built was especially valuable. It gave us a clear view of our results and helped us make informed decisions about what to adjust each week. With so many settings and campaign options available, Noah helped us focus on what was working and where we could improve, rather than getting lost in the details.
What stood out was his ability to both manage the campaigns effectively and make the results easy to understand. I highly recommend Noah to any business looking for a knowledgeable Google Ads partner who can simplify the process and help drive meaningful growth.
Brian Hostetler, VP of Marketing, Haynes Furniture
Source: Google Ads account overview for the Haynes Furniture manager account, February 1–28, 2026 and July 1–31, 2026. Conversion value includes online conversions and in-store purchases matched through the offline sales feed. Return on ad spend is calculated from the cost and conversion value shown. Impression share change as reported by Woods Marketing.
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