Reporting and analytics
What our marketing analytics includes
GA4 setup and audit
Google Analytics 4 configured with the events, conversions and settings your business actually needs.
Conversion tracking
Google Tag Manager, Google Ads, Meta Conversions API and other platform tags set up and tested.
Offline conversion tracking
In-store, phone and CRM sales matched back to the campaigns that drove them.
Custom dashboards
Looker Studio dashboards that put spend, leads, sales and return on ad spend on one screen.
Attribution
A clear view of how channels work together, so budget goes where it earns the most.
Monthly reporting and insights
What happened, why, and what we’re doing next, in plain language.
You can’t grow what you can’t measure
Every platform claims credit for your sales. Accurate tracking and honest reporting show what each channel really returns, so you can put budget where it earns the most. It also makes your ad platforms smarter, because they optimize toward the conversions you feed them.
Step 1
Audit your tracking
We check what is measured today, what is missing and what is double counted.
Step 2
Fix and connect
Tags, conversions and offline sales data connected across your platforms.
Step 3
Build your dashboard
One live dashboard with the numbers your team actually uses.
Step 4
Review and act
Monthly insights and recommendations that turn data into decisions.
Client results · Haynes Furniture
Offline sales tracking behind a 6.8× revenue jump
For Haynes Furniture, we matched in-store sales back to Google Ads and built a weekly results dashboard, so every campaign was measured on real revenue.
6.8×
monthly Google Ads revenue, $1.55M to $10.6M
2×
return on ad spend, 21.6× to 43.1×
12
stores across two brands, one account strategy
“Noah did an excellent job managing our Google Search and Performance Max campaigns across two brands and 12 stores. We saw tremendous growth while working with him, and he made the complexity of Google Ads much easier to navigate.”
Brian Hostetler, VP of Marketing, Haynes Furniture
Google Ads account totals, February vs. July 2026, including in-store purchases matched back to ads.
FAQ
Frequently asked questions
What should a marketing report include?
Spend, leads, sales, cost per lead, return on ad spend and revenue by channel, compared with the previous period and your goals, plus a short explanation of what changed and what happens next.
Do I need Google Analytics 4?
Yes. GA4 is Google’s current analytics platform, and it is free. A correct setup with the right conversion events is the foundation for accurate reporting and better ad performance.
What is offline conversion tracking?
It connects sales that happen in a store, over the phone or in your CRM back to the ads that drove them. Advertising platforms can then optimize for real revenue, not just website clicks.
Which reporting tools do you use?
Google Analytics 4, Google Tag Manager and Looker Studio, plus the native reporting in Google Ads, Meta and your email and ecommerce platforms.
How much do marketing analytics services cost?
Pricing is custom to each client. Your monthly fee is based on the ad budget we manage, how many channels and campaigns we run, your company size and number of locations, and how much creative and reporting you need. Every engagement starts with a free digital marketing audit call, followed by a proposal with one flat monthly fee. Ad spend is paid directly to the platforms, never marked up, and there are no long-term contracts.
Related services
Schedule your free marketing audit
Tell us about your goals for reporting and analytics. We’ll set up a call, audit your marketing for free and show you exactly what we’d do next.